My mission is to keep the technology world updated with the latest trends, tools, and technologies, and to explain and simplify some fundamentals to make them more understandable and better known.
400K+ tech leaders and engineers see my content every week
I publish a weekly newsletter to 48K+ subscribers and share across 350K+ followers on LinkedIn and Twitter. My content has generated 250M views in the last three years. I’ve been ranked on Taplio’s list of the world's top 100 influencers on LinkedIn for more than 3 years, and I’m usually in the top 5 in the Tech space.
Who reads this
60% are Senior, Staff, and Principal Engineers. Another 20% are engineering VPs, CTOs, and directors. They work at companies from early-stage startups to Meta, Google, Microsoft, Apple, and Netflix.
4-8% click-through rate (200-500 clicks per sponsor)
350K+ followers on LinkedIn and Twitter
1.5M weekly reads on social platforms
ℹ️ Note: Some texts have many more readers than my subscribers, because many people read them when I announce on social networks, but don’t subscribe. For example, this text had 96k views, which was double the number of my subscribers.
Why do long-term partnerships work better
Newsletter sponsorships are high-trust, low-interaction. Most people don’t need what they see the first time. But trust builds over time. Conversions happen later. Word spreads slowly.
One-off ads rarely work. I recommend 3-6 month partnerships instead. During that time, we’ll hit some viral posts. The cumulative effect is what matters.
I only promote products I’ve tested. If it doesn’t meet my standards, I don’t run it.
Appears at the end of the newsletter. Text-only format works best.
Includes:
1-2 sentences
Link
Your ad won’t be the only one in the issue.
Next availability: Contact me
An example of sponsored content:
3. Social Ad
Dedicated LinkedIn and Twitter posts about your product. I explain what I like and how it helps engineers, architects, and managers.
Reaches 350K+ followers with approximately 1.5M reads per week.
An example of such a Social Ad:
4. Guest post
Commissioned article covering a topic that benefits both you and my audience. Written in collaboration with your team or solely by me with your input. Must meet my writing standards.
This was also distributed to my Medium account (20K followers).
