Sponsorship of Tech World With Milan
My mission is to keep the technology world updated with the latest trends, tools, and technologies and explain and simplify some fundamentals that could be more understandable, easy, and well-known.
350,000+ people read my content every day. Here is how you can reach them.
I publish a weekly newsletter to 44.000+ people (and 62.000+ followers), with a distribution of 250.000+ on LinkedIn and 50.000+ on Twitter, with 20K on Medium, mainly software developers, engineering managers, CTOs, CEOs, and others in the software industry (including Meta, Google, Microsoft, and others). My content is carefully curated, and it keeps my readers engaged.
My articles had over 100 million views last year (70 million on LinkedIn, 35 million on Twitter, and 2 million on this newsletter).
In November 2024, I was 8th on Taplio's list of world influencers on LinkedIn and in the top 100 for two years.
I’m also noted as Top LinkedIn creator from Serbia by Favikon (February 2025):
You should be sure that my recommendation always backs all my ads. I try all the products I promote and never accept sponsorships from those who don’t meet my quality expectations. So, I tend to promote only great products with high-quality bars.
Recent partners
Audience
My newsletter has many subscribers from the software industry, mostly software engineers and architects (Senior, Staff, and Principal level >60%). Many engineering managers, VPs of Engineering, CTOs, and other decision-makers are in leadership positions (>20%). It is read across 50 US states and 180 countries by people working in small enterprises to FAANG companies.
By sponsoring Tech World With Milan, your company is shared with a high-caliber audience of engineering leaders and decision-makers.
Regionally, most of my subscribers are from the US or Europe (>60%). Asia accounts for 17%, and South America for 13%.
Newsletter
Reach: >42.000 and growing by ~2.000 per month.
Unique Open rate for the last few issues: ~35%.
Note: Some texts have many more readers because many people read them but don’t subscribe when I link them from different social networks. Some of the articles have received more than 50k reads multiple times.
Average sponsorship views: 20,000+.
Average sponsorship clicks are 100-500, depending on relevancy and sponsorship copy.
Click-through rate: 4-8% (depending on the content)
Newsletter frequency: weekly.
What people are saying about the newsletter
“Every little post/content is an excellent source of technical and sometimes soft-skill information for me from someone very experienced.”
"I really want to support because the experiences are encapsulated in an article and very well articulated to offer meaning and perspective."
“Pretty good and direct-to-the-point content. I like your content. Thanks for your explanation and the relevant content that you share!”
“All good! Thanks for advancing my career.”
“I am so happy learning with you. I am getting more mature technically now. I am always excited to see your views on different topics.”
“Honestly I wait excited every week for the newsletter and I haven't read anything that don't likes me yet.”
“Your content has been amazing, thank you very much!”
"my engineering leadership skills have grown because of the valuable content from this newsletter"
"Your writing changed my career. It inspired me to be a leader in my field and deliver quality solutions. It is because of your work that I want to be better each day.”
My audience
Trusted by over 39,000 engineers, architects, and managers from companies like Microsoft, Google, Netflix, Shopify, Apple, and more.
How to sponsor
1. Weekly main sponsor ✏️
Main sponsorship slots are exclusive placements at the beginning of each issue, which all subscribers receive.
This spot includes a paragraph about your product, a picture, and possibly a call to action.
Weekly spots promote products, events, and initiatives we recommend that would provide excellent value to the Tech World With Milan audience.
The current open rate is 35% and 4% click-through rate, with around 100+ clicks per campaign.
👉 Every newsletter issue is announced on my LinkedIn and Twitter profiles with 350k+ followers.
⚠️ The recommended way for sponsorship
Note that newsletter sponsorships are high-trust/low-interaction cooperations because people who see the ad usually don't need what is offered. However, the most significant effect occurs over time as the conversion occurs and the word spreads, so I suggest always choosing long-term cooperation instead of just one-shot Ads.
Next Availability: Contact me.
An example of sponsored content:
Note: There are no cancellations or reschedules due to timing, availability, or the date being held.
2. Weekly secondary spot
A secondary slot appears at the end of a newsletter issue, which all subscribers receive. The preferred format is text only because text works best and generates the highest engagement. So, your ad won’t be the only one in that issue.
The copy format is one to two sentences with a link.
Next Availability: Contact me.
An example of sponsored content:
3. Social Ad
This would be a LinkedIn + Twitter post (to more than 300K+ followers) dedicated to your product. You can reach a massive audience with such a post, where I share what I like about your product and how it can help engineers, architects, and managers.
On both platforms, I have around 1.5M reads weekly.
➡️ My monthly earned media value is $100.000 only on LinkedIn so that a brand can expect this amount of money from positive mentions.
Which job roles follow me on both platforms:
And from which location:
An example of such an Ad:
⚠️ Note: I rarely create this type of Ad, as I don’t want to bloat my posts with Ads. They can usually be bought in a package with primary newsletter Ads (e.g., one to three primary newsletter Ads and one social Ad). Also, I check whether it aligns with my content strategy. In most cases, I make the ad copy myself.
4. Guest post
This is a guest post created on commission. It covers a similar topic that can benefit both a partner and my audience. Such posts are written in collaboration between Milan and a guest author from the partner company or solely by Milan, taking input from the partner. This is important as we want the final piece to meet Milan's writing standards.
An example of such an article is the cooperation with CodeScene in dealing with technical debt in legacy projects.
Also, every newsletter issue is distributed to my Medium account, with 20k followers.
5. Exclusive sponsorship
I prefer this the most, as we can continue to work and grow together for at least 3-6 months on different mediums.
This sponsorship type includes multiple newsletters and social Ads.
Feel free to contact me for more details.
Ethics Statement
I select to work only with products I like and support. If the product/initiative does not align with my opinion or experience, it will not be eligible for sponsorship.
I reserve the right to edit Ads to fit my writing. All ads are subject to editorial approval.
