Sponsorship of Tech World With Milan
Sponsorship of Tech World With Milan
My mission is to keep the technology world updated with the latest trends, tools, and technologies and explain and simplify some fundamentals that could be more understandable, easy, and well-known.
300,000+ people read my content every day. Here is how you can reach them.
I publish a weekly newsletter to 32.000+ people (monthly read by 200K+), with a distribution of 220.000+ on LinkedIn and 44.000+ on Twitter (a total of 300.000+ people could see your message), mainly software developers, engineering managers, CTOs, CEOs, and others in the software industry (including Meta, Google, Microsoft, and others). My content is carefully curated, and it keeps my readers engaged.
My articles have had over 100M views this year combined (70M on LinkedIn, 34M on Twitter, and 775K on this newsletter), and 300,000 people read them on different platforms daily. Currently (January/February 2024), I’m 9th on Taplio's list of world influencers on LinkedIn and in the top 100 for two years.
You should be sure that my recommendation always backs all my ads. I try all the products I promote and never accept sponsorships from those who don’t meet my quality expectations. So, I tend to promote only great products with high-quality bars.
Recent partners
Audience
My newsletter has many subscribers from the software industry, mostly software engineers and architects (Senior, Staff, and Principal level >60%). Many engineering managers, VPs of Engineering, CTOs, and other decision-makers are in leadership positions (>20%). It is read across 49 US states and 176 countries by people working in small enterprises to FAANG companies.
By sponsoring Tech World With Milan, your company is shared with a high-caliber audience of engineering leaders and decision-makers.
Regionally, most of my subscribers are from the US or Europe (>60%). Asia accounts for 17%, and South America for 13%.
Newsletter
Reach: >30.000 and growing by ~2.000 per month.
Unique Open rate for the last few issues: ~35%.
Average sponsorship views: 6,000+.
Average sponsorship clicks: 100-500.
Newsletter frequency: weekly.
Sponsorship cost per issue: Get in touch.
What people are saying about it
“Every little post/content is an excellent source of technical and sometimes soft-skill information for me from someone very experienced.”
“Pretty good and direct-to-the-point content. I like your content. Thanks for your explanation and the relevant content that you share!”
“All good! Thanks for advancing my career.”
“I am so happy learning with you. I am getting more mature technically now. I am always excited to see your views on different topics.”
“Honestly I wait excited every week for the newsletter and I haven't read anything that don't likes me yet.”
“Your content has been amazing, thank you very much!”
My audience
Trusted by over 30,000 engineers from companies like Microsoft, Google, Netflix, Shopify, Apple and more.
How to sponsor
1. Weekly main sponsor
Main sponsorship slots are exclusive placements at the beginning of each issue, which all subscribers receive.
This spot includes a paragraph about your product, a picture, and possibly a call to action.
Weekly spots are used to promote those products/events/initiatives we can recommend that would provide excellent value to the Tech World With Milan audience.
Each Ad is also distributed on my LinkedIn + Twitter posts, with 1.5M weekly impressions.
The current open rate is 32% and 1% click-through rate, with around 100 clicks per campaign.
Note that newsletter sponsorships are high-trust/low-interaction cooperations because people who see the ad usually don't need what is offered. The most significant effect happens over time as the conversion occurs and the word spreads, so I suggest always going with long-term cooperation here.
Next Availability: Contact me. You can also get discount on 3+ Ads.
An example of sponsored content:
2. Weekly secondary spot
A secondary slot appears at the end of a newsletter issue, which all subscribers receive. The preferred format is text only because text works best and generates the highest engagement. So, your ad won’t be the only one in that issue.
The copy format is one to two sentences with a link.
Next Availability: Contact me.
An example of sponsored content:
3. LinkedIn + Twitter Ad
This would be a LinkedIn + Twitter post (to more than 270.000 followers) dedicated to your product. You can reach a massive audience with such a post, where I share what I like about your product and how it can help engineers, architects, and managers.
On both platforms, I have around 1.5M impressions weekly.
An example of such an ad:
4. Recommending your newsletter for sponsorship
If you're writing your newsletter but not on my current recommendation list, contact me, and we can check if I can recommend you.
5. Other ways of collaboration
There are also other possibilities for collaboration outside the newsletter itself. Please note that my audience doesn’t want a sales pitch but to learn something new, and this should come from my experience with you and your product.
Ethics Statement
I select to work only with products I like and support. If the product/initiative does not align with my opinion or experience, it will not be eligible for sponsorship.
I reserve the right to edit Ads to fit my writing. All ads are subject to editorial approval.
or check my profile at Pasionfroot.
