Sponsorship of Tech World With Milan
My mission is to keep the technology world updated with the latest trends, tools, and technologies and explain and simplify some fundamentals that could be more understandable, easy, and well-known.
300,000+ people read my content every day. Here is how you can reach them.
I publish a weekly newsletter to 35.000+ people (monthly read by 200K+), with a distribution of 228.000+ on LinkedIn and 46.000+ on Twitter, with 20K on Medium (a total of 300.000+ people could see your message), mainly software developers, engineering managers, CTOs, CEOs, and others in the software industry (including Meta, Google, Microsoft, and others). My content is carefully curated, and it keeps my readers engaged.
My articles have had over 100M views this year combined (70M on LinkedIn, 35M on Twitter, and 775K on this newsletter), and 330,000+ people read them on different platforms daily. Currently (January/February 2024), I’m 9th on Taplio's list of world influencers on LinkedIn and in the top 100 for two years.
You should be sure that my recommendation always backs all my ads. I try all the products I promote and never accept sponsorships from those who don’t meet my quality expectations. So, I tend to promote only great products with high-quality bars.
Recent partners
Audience
My newsletter has many subscribers from the software industry, mostly software engineers and architects (Senior, Staff, and Principal level >60%). Many engineering managers, VPs of Engineering, CTOs, and other decision-makers are in leadership positions (>20%). It is read across 49 US states and 176 countries by people working in small enterprises to FAANG companies.
By sponsoring Tech World With Milan, your company is shared with a high-caliber audience of engineering leaders and decision-makers.
Regionally, most of my subscribers are from the US or Europe (>60%). Asia accounts for 17%, and South America for 13%.
Newsletter
Reach: >34.000 and growing by ~2.000 per month.
Unique Open rate for the last few issues: ~35%.
Note: Some texts have many more readers because many people read but don’t subscribe. Some of the articles I wrote got more than 40k reads.
Average sponsorship views: 20,000+.
Average sponsorship clicks are 100-500, depending on relevancy and sponsorship copy.
Newsletter frequency: weekly.
What people are saying about the newsletter
“Every little post/content is an excellent source of technical and sometimes soft-skill information for me from someone very experienced.”
“Pretty good and direct-to-the-point content. I like your content. Thanks for your explanation and the relevant content that you share!”
“All good! Thanks for advancing my career.”
“I am so happy learning with you. I am getting more mature technically now. I am always excited to see your views on different topics.”
“Honestly I wait excited every week for the newsletter and I haven't read anything that don't likes me yet.”
“Your content has been amazing, thank you very much!”
My audience
Trusted by over 30,000 engineers from companies like Microsoft, Google, Netflix, Shopify, Apple and more.
How to sponsor
1. Weekly main sponsor ✏️
Main sponsorship slots are exclusive placements at the beginning of each issue, which all subscribers receive.
This spot includes a paragraph about your product, a picture, and possibly a call to action.
Weekly spots are used to promote those products/events/initiatives we can recommend that would provide excellent value to the Tech World With Milan audience.
The current open rate is 35% and 1% click-through rate, with around 100+ clicks per campaign.
👉 Every newsletter issue is announced on my LinkedIn and Twitter profiles with 270k+ followers.
Note that newsletter sponsorships are high-trust/low-interaction cooperations because people who see the ad usually don't need what is offered. The most significant effect happens over time as the conversion occurs and the word spreads, so I suggest always going with long-term cooperation here.
Next Availability: Contact me.
An example of sponsored content:
Note: There are no cancellations or reschedules due to timing, availability, or the date being held.
2. Weekly secondary spot
A secondary slot appears at the end of a newsletter issue, which all subscribers receive. The preferred format is text only because text works best and generates the highest engagement. So, your ad won’t be the only one in that issue.
The copy format is one to two sentences with a link.
Next Availability: Contact me.
An example of sponsored content:
3. LinkedIn + Twitter Ad
This would be a LinkedIn + Twitter post (to more than 270K followers) dedicated to your product. You can reach a massive audience with such a post, where I share what I like about your product and how it can help engineers, architects, and managers.
On both platforms, I have around 1.5M impressions weekly.
An example of such an ad:
Note: I rarely create this ad and check whether it aligns with my content strategy. In most cases, I create the ad copy myself.
4. Guest post
This is a guest post created on commission. It covers a similar topic that can benefit both a partner and my audience. Such posts are written in collaboration between Milan and a guest author from the partner company or solely by Milan, taking input from the partner. This is important as we want the final piece to meet Milan's writing standards.
An example of such an article is the cooperation with CodeScene in dealing with technical debt in legacy projects.
Every newsletter issue is distributed to my Medium account, with 20k followers.
Ethics Statement
I select to work only with products I like and support. If the product/initiative does not align with my opinion or experience, it will not be eligible for sponsorship.
I reserve the right to edit Ads to fit my writing. All ads are subject to editorial approval.